Raising awareness for the positive impact we can have with the food we eat.
Small Change is a campaign aimed at 18-25 year olds to highlight the impact their food choices can make on the environment.
The goal is for the audience to see how making one small change in what they choose to eat, can have a large impact
on positive climate action. The campaign educates an audience with small nuggets of climate science presented in a style reminiscent of punk zines and protest design. The result feels honest and anti corporate, with a youth orientated aesthetic that is hard to ignore.
The goal is for the audience to see how making one small change in what they choose to eat, can have a large impact
on positive climate action. The campaign educates an audience with small nuggets of climate science presented in a style reminiscent of punk zines and protest design. The result feels honest and anti corporate, with a youth orientated aesthetic that is hard to ignore.
